Role Overview

The Digital Manager is responsible for driving digital revenue growth across App / Website channels by optimizing customer experience, leveraging data-driven CRM, and improving media efficiency. This role connects marketing, data, and operations to deliver full-funnel performance and sustainable growth.

Key Responsibilities

1. App & Website Promotion Management

• Own end-to-end setup and execution of all promotions on App & Website
• Ensure seamless UX/UI and accurate promo configuration to maximize conversion
• Continuously optimize promo mechanics (bundles, upsell, pricing display)
• Work closely with Tech/Product to improve ordering journey

1. CRM & Automation

• Design and execute personalized customer journeys to drive retention & frequency
• Lead transition from manual campaigns to automated, trigger-based systems
• Segment users based on behavior and lifecycle to improve relevance

1. Integrated Data & Systems

• Build a unified view across Media, CRM, and Ordering platforms
• Translate data into actionable insights for growth
• Partner with BI/Tech to improve data infrastructure and reporting

1. Performance Marketing

• Manage and optimize media spend across digital platforms (Meta, Google, etc.)
• Track and improve key metrics: CAC, ROAS, conversion rate
• Lead A/B testing for creatives, targeting, and landing experience

1. Delivery Experience Optimization

• Collaborate with Operations to improve delivery experience
• Enhance transparency and trust in delivery journey

1. Loyalty & Membership Strategy

• Review and optimize loyalty program structure (earn & burn mechanics)
• Improve member engagement, retention, and lifetime value

1. Digital Revenue Growth Ownership

• Optimize channel mix for sustainable growth

Key Requirements

• 5–7 years experiences in Digital Marketing / CRM / E-commerce / Growth
• Strong experience in CRM systems, marketing automation, and segmentation
• Proven track record in performance marketing (paid media optimization)
• Data-driven mindset with ability to translate insights into actions
• Experience working with cross-functional teams (Tech, BI, Operations)
• Strong understanding of app/web user journey and conversion optimization
• Experience in F&B, QSR, or E-commerce is a strong advantage